Laurel Cagan
Laurel Cagan, Marketing Communications Specialist
To land a job as Systemation’s marketing communications specialist, you need to be one sharp cookie. You’ve also got to be a heck of a communicator and able to grasp the importance of positioning the company’s values through its brand. Laurel is one razor-sharp lady who gets this concept. She’s also proficient in developing and implementing strategies to support these concepts. Even better, this nothing-rattles-her kind of girl makes taking on such feats seem simple and a whole lot of fun. Laurel’s positive spirit is refreshing and contagious.
With a background in advertising and graphic design, Laurel joined Systemation with a sense of professional pride that’s usually exhibited in only the most seasoned of staffers. Once aboard, she more than proved she was the right fit for the job, excelling well beyond our big imaginations. In record-breaking speed, she also established a solid-gold reputation with the client base, and today, this totally together lady is Systemation’s marketing maven. A superhero of sorts, Laurel oversees the website, manages our workbooks’ layout and design, handles sales collateral and support, revises marketing stats/materials, tackles training overviews, and creates anything new that could help promote or assist Systemation’s mission in smart, stylish ways. To top it off, Laurel completes her job’s infinite duties – be they big, small or anything in-between – with an admirable “I can do” approach.
Tasty Tidbit!
What is the most embarrassing thing that has ever happened to you?
“When I was 18, my family and I were in France with another family. One night my sister, our friend and I wanted to go to a club. Somehow we got permission to go, but we had only consumed a few drinks when suddenly my dad, who was completely intoxicated at the time, came walking through the door (in his pajamas!) demanding that we leave. Our friend’s mother had gotten worried about him, and we had to go. My Sister and I were very embarrassed and to make matters worse, before forcing us to leave, my Dad drank the rest of our drinks!”
Perhaps experiences like this contributed to making Laurel the even-tempered, take-it-all-in-stride person she is today! She can take a difficult situation and find some sort of humor or redeeming quality in the midst of it. Flexible, steady, dependable, competent, and a pursuer of excellence… People make the difference at Systemation—People like Laurel Cagan!
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